Scenery
Green interior, long beaches
Dramatic caldera views
Santorini's caldera has no real equivalent; Naxos's appeal is more spread out across the island.
Price level
Moderate
High, especially caldera-view stays
Naxos hotel prices are typically well below Santorini's caldera-facing rooms.
Crowds
Calmer, less touristy
Very busy, including cruise day-trips
Naxos is the larger island but sees noticeably fewer visitors than Santorini.
Beach time
Long sandy beaches (Agios Prokopios, Plaka)
Volcanic sand, fewer standout beaches
If beaches are the priority, Naxos is usually the stronger pick.
Family fit
Easy, spacious, good infrastructure
Cliffside towns, lots of stairs
Santorini's terraced towns can be tough with strollers, luggage or small kids.